Project Details


Date:
December 16, 2024

Client:
RDS Canada

Services:
Secure, Intelligent, and Data-Driven Digital Integration

Description

AiUI seamlessly integrated RDS Canada’s website with the Telus Health PHIPA-compliant system, ensuring that all patient and health-related data adhered to the highest security and privacy standards. This integration enables secure, compliant communication, providing a reliable foundation for handling sensitive healthcare information.


To enhance user experience and behavioral insights, AiUI implemented Microsoft Clarity, a powerful analytics tool that provides heatmaps, session recordings, and in-depth behavioral tracking. With Clarity, RDS Canada can now identify usability issues, understand visitor interactions, and optimize the site based on real data. This AI-powered tool delivers valuable insights into user behavior, enabling continuous improvements in engagement and accessibility.


Additionally, AiUI integrated Google Analytics with customized event tracking and reporting, providing RDS Canada with a comprehensive analysis of website traffic, user journeys, and conversion performance. These tailored insights allow for data-driven decision-making, helping refine the digital strategy and maximize user engagement.


Through these integrations, AiUI delivered a secure, intelligent, and data-driven digital ecosystem—where privacy compliance, real-time analytics, and optimized user experiences converge to create a high-performing and future-ready platform.

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