Is your website designer doing this?

Lazy loading CMS content

What affects your SEO rankings today?

Search engines like Google now rank websites based on multiple real-world performance signals—not just content quality. If your site loads slowly, users bounce—and so does your ranking. Here's what impacts SEO in 2025:

  • Page load speed (especially on mobile)
  • Mobile responsiveness
  • Cumulative Layout Shift (CLS)
  • Time to First Byte (TTFB)
  • Largest Contentful Paint (LCP)
  • Accessibility & structured data
  • Content freshness and relevance
  • Proper heading structure and semantic HTML

Out of all of these, performance and mobile performance are the most immediate, make-or-break SEO factors.


Lazy Loading is One of the Most Effective Ways to Boost Your SEO

Lazy loading means only loading content when it’s needed—usually as a user scrolls. This dramatically reduces initial load times and helps browsers prioritize what actually matters first. You don’t need to load that 2MB video or 15 high-res images when the user is still at the top of the page.

Less load upfront = faster page = higher SEO scores.

In fact, if your web designer isn't lazy loading images, videos, or CMS-driven content, you're getting penalized right now by Google's Core Web Vitals.


No Lazy Loading = Poor SEO

If your designer is just slapping everything on the page at once (or worse—loading all CMS content at once), you're likely losing:

  • Performance points in Lighthouse and PageSpeed
  • Rankings for mobile-first indexing
  • Time-on-site metrics
  • Conversion opportunities

A bloated site will never rank well—no matter how good your content is.


Ai.Ui Creative Solutions: Built for Speed, Ranked to Win

At Ai.Ui Creative Solutions, we bake performance into every page we design.

We don’t just talk about lazy loading—we show it in action.

Take a look at our Portfolio and Blog sections on the homepage. Notice how:

  • Skeleton screens load instantly to provide visual feedback
  • Images and content from the CMS are dynamically streamed in with lazy loading
  • Animations are deferred until visible for buttery smooth UX
  • Everything is optimized for mobile-first performance

These techniques shave off seconds of load time—which is huge in SEO terms—and keep your visitors engaged.

“The faster your page, the higher you rank. It’s that simple.”


What We Use Behind the Scenes

At Ai.Ui, we use cutting-edge tools like:

  • Next.js 15 with Static Site Generation (SSG)
  • Smart image optimization via Builder.io and Next/Image
  • Lazy loading of components using IntersectionObserver
  • GSAP animations that defer until visible (using useGsap)
  • Optimized CMS content streaming with performance-first mindset

We're not just developers—we’re SEO strategists and performance engineers.


Final Word: If Your Dev Isn’t Lazy Loading, You’re Already Behind

It’s 2025. There’s no excuse for websites to load 5MB of CMS content upfront.

Lazy loading is table stakes. And if your current web designer isn't doing it, they're hurting your SEO and your business.

Ai.Ui Creative Solutions builds performance-first digital experiences. We’d love to help you fix your site—and future-proof your rankings.

👉 Reach out today or explore more on our blog.